New non-profit publication needs help for a logo!

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This customer received 25 logo designs from 13 designers. They chose this logo design from Mokora as the winning design.
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Logo Design Brief
The logo is for an non-profit online publication which features research projects from young people over the world. Content offered will primarily be in the form of articles, interviews and videos. The name refers to a lightbulb moment, and this should be conveyed in the theme of the design. The final design should communicate innovation, creativity and youth.
Target Market(s)
The target market is people under 35 years of age and who have an interest in research.
Industry/Entity Type
Non-Profit
Logo Text
The Lightbulb Chronicle
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name may or may not be incorporated into the logo.
Nice to have
- I'd like the logo to be simple and slick-looking.
Should not have
- No bold fonts, no red.