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Loyalty Program Rebrand - Diamond Rewards Logo
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This customer received 36 logo designs from 16 designers. They chose this logo design from jimetall Design fund tm as the winning design.
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A$160
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36 designs
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16 designers
Logo Design Brief
We are doing a relaunch/rebrand of our loyalty program – Diamond Rewards
Each time a member presents their loyalty card within the club for purchases of food, beverage, entertainment, functions and gaming, they earn points. The Diamond Rewards program is a 5 level tier system (Diamond, Sapphire, Ruby, Emerald & Topaz), each tier with their own rewards. Rewards include discounts on food and beverage purchases, discounts on entertainment, pay by point discounts and annual gift packs. Windsor RSL Diamond Reward points can be redeemed with the purchase of food, beverage, entertainment tickets and gift cards.
As part of the programs relaunch we require an updated logo that represents a modern yet simple concept that will appeal to the everyday person.
The logo will be used on various collateral including Flyers, Posters, Floor Stickers, Banners etc.
The 'Windsor RSL' (Club name) text of the logo can be smaller, with the main focus being on 'Diamond Rewards'.
The final design should communicate prestige, loyalty and rewards.
Updates
Project Deadline Extended Reason: Would like to receive more designs as currently there are only a handful that would be considered. Added Friday, February 5, 2016
Target Market(s)
30 - 60 Male and Females.
Industry/Entity Type
Hospitality
Logo Text
Windsor RSL Diamond Rewards
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.