• A$160

• 102 designs

• 39 designers

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Logo Design Brief

We need a logo designed for for a new web based application/company called “informed”. We leverage a web application to develop and deliver IT strategy for customers in an interactive and prescriptive manner. We are looking to disrupt the existing strategy industry by providing these outcomes to customers at a much lower price point than incumbent providers.

We would like to see designs that are simple but eye catching lettermark style or simple icon based logos of the word "informed". Currently leaning towards lettermark designs but also interested if you think a simple icon incorporated with the name (i.e. before, within), if appropriate. Colors = nothing too bright, simple colors preferred, i.e. blue. Fonts simple, modern, classy, not very keen on script based fonts.

The logo should obviously look good on the site. i.e. as part of the top nav bar, but also in larger formats on the site, as well as other digital media such as powerpoint, word, etc. It will also be used for physical media such as business cards, stationary, shirts, etc

The design should convey a modern, trendy but professional organisation.

I have attached a file containing some logos that I like, just to give you an idea of the style that appeals

Target Market(s)

Informed will focus on mid market business within the Australia and NZ market. These are business with annual revenues of between 10M-250M

Industry/Entity Type

Information Technology

Logo Text

informed

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simple but eye catching and recognisable lettermark style or simple icon based logos of the word "informed".

Nice to have

• The slogan we will be using on our site and in all media is "strategy re-invented". It would be nice to have this slogan optionally included in the logo design, underneath the logo. This way it could be included in some forms and excluded in others

Should not have

• Script based fonts, too bright colors, anything cartoony or non formal

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Files