• US$160

• 58 designs

• 18 designers

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Logo Design Brief

We are a small Finn-tech start-up. Our investment service (www.chinaspeculator.com) helps savvy investors to find top Chinese stocks from Hong Kong, US and Singapore stock exchanges and profit from China’s growth. Although we are an “investment service”, our edge is based on technology, open data and agility. We definitely don’t want to be mixed with clumsy old banks or traditional investment services, but with the Financial Technology start-ups that are currently disrupting the Finance industry with technology, open data and speed.

We need a logo for our service. It will be used in:
1) our website
2) our mobile apps (icon + splash screen) – iPhone, Android, Windows Phone
3) our China investing book – as a “watermark” in sector heading pages and as a part of the book cover design
4) and in our PowerPoint presentations

Also there should be logo versions both with text (“China Speculator”) and also without the text.

We like Chinese symbol 8:
https://en.wikipedia.org/wiki/Numbers_in_Chinese_culture#Eight
https://heesunny.wordpress.com/2014/11/24/positive-negative-things-in-china/
However, feel free to propose other approaches in our design (don’t let our views to limit your creativity).

Colors:
Currently our primary color is #88C198 and secondary color is: #017487. However, I’ll give you the designers’ freedom to propose any colors and combinations. We currently feel that golden Chinese symbol 8 in the #88C198 background might work well – but feel free to surprise me with other suggestions.

Our slogan is (does not have to be included in the logo design):
“Profit from China”

Target Market(s)

Our target market is non-(mainland)Chinese investors who want to invest in Chinese stocks and profit from China’s growth. Currently investors from western countries (US, Europe, Australia) make about 40% of our user base, followed by 25% from (Singapore, Hong Kong and Malaysia) and 15% from India. Our service is in English.

Industry/Entity Type

Financial Service

Logo Text

China Speculator

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - A clean and beautiful design that “feels like” disruptive Financial-Technology start-up.
• - Looks inviting to people and creates truest and risk taking appetite.

Should not have

• - The look & feel of old financial institutions and banks.

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Files

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