• A$280

• 59 designs

• 32 designers

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Logo Design Brief

We are a new micro brewery settling up on the Sunshine Coast, Queensland and we are looking for a company logo which will be used as a key feature in branding. It will appear on all company marketing and promotional material (printed and digital), as well as beer taps, labels, cans and packaging.

While there is currently no real bias to any set colour, or range of colours, the logo required will need to work in a single colour format (eg black on white) as well as a full colour format.

The logo needs to reflect not only the field of business (ie making quality, fresh craft beer) but also concepts of sunshine, good times, bush to beach and the lifestyle synonymous with living in the Sunshine State of Queensland, Australia

Values integral to the business and its owners include:-
* honesty
* integrity
* Relaxed lifestyle surrounded by family and friends
* active healthy living (predominantly outdoors)
* environmental consciousness

Target Market(s)

Men and Women in the age bracket 24-60 years who enjoy and appreciate good food and drink - particularly fine beers served in style

Industry/Entity Type

Brewery

Logo Text

Sunshine Brewery

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• reflect the values discussed in the project description

Nice to have

• an appeal to women who previously have considered themselves non beer drinkers
• Note we are open to other concept ideas

Should not have

• people's faces

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Files

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