• US$160

• 18 designs

• 8 designers

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Advertisement Design Brief

We are developing public service campaigns that focus on questionable practices by the soda industry. We have developed two taglines. We need an image to accompany each tagline for a public service announcement.

1) Big Soda promised to leave our kids alone. Then why are they spending millions of dollars to target kids behind your back? Looks like there’s a new teacher in town. #SipOnThat
[For this tagline, an idea that come to mind is a soda bottle dressed as a teacher that is lecturing kids in school about the importance of drinking soda, but we are open to other designs]

2) Why is soda always available in the checkout lane? Big Soda knows when your guard is down. They wait until you’re vulnerable to make their move. #SipOnThat
[For this tagline, an idea that come to mind is a robber or a spy looking to take advantage of someone, but we are open to other designs]

Target Market(s)

Adults. Trying to motivate attitude change about the soda industry to improve health outcomes.

Industry/Entity Type

Industry

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Needs to be effective at evoking emotion. Must be eye catching