• US$160

• 188 designs

• 32 designers

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Logo Design Brief

We need a logo design for a fashion handbag brand that designs purses and handbags shaped like safety pins. We are starting with handbags and will branch out to other accessories. Inspirations include Claus Oldenberg soft sculptures, punk rock fashion, and Elsa Schiaparelli surrealist accessories. The bags will be made exclusively in the USA with sustainable practices from vegan materials. The tagline for the company is "your safety is here" - so that could be fun to incorporate. We are wanting the logo to be very bold and attention catching.

Keywords are tough and bold while maintaing clean and modern aspects. The bags will be pretty punk - but for the fashion crowd. I'm especially inspired by these examples:

Crime Logo - clean lines http://www.othermusic.com/products/crime-7-box-set

Avant Garde Gothic Bold font - http://typedeck.com/wp-content/uploads/2011/09/avant-garde-gothic-bold.jpg

Vintage punk flyers. Love the boldness, but still using clean lines as in above examples, I'm not interested in the distressed look at all. http://www.buzzfeed.com/justinabarca/35-old-punk-flyers-that-prove-punk-used-to-be-so-cool#.ljaGMajkP

Target Market(s)

Confident fashion-forward and fun-loving women of all ages

Industry/Entity Type

Fashion

Logo Text

Safety Pin Bags (your safety is here)

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The word Safety highlighted, bold design, clean modern lines like logos referenced above.

Nice to have

• perhaps a safety pin graphic

Should not have

• nothing girly or feminine.

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Files

Download all files - 1.9 MB