African Superfood company needs an AWESOME logo
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This customer received 60 logo designs from 16 designers. They chose this logo design from Zane_Graph_Design as the winning design.
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Logo Design Brief
We need are looking for designers to pull an epic logo out of their hats. Two friends have journeyed far and wide to set up a company in Mozambique Africa. We are a Fare trade company who support local farmers (mainly woman) we buy their raw products, process, package and ship it to the world. Our products are 100% organic, we're proud out what we stand for! We need you to create a logo that represents all this and more. In the hours of research we both agree that our products descriptive words are;
Quality
Life
Nutrition
Fare trade
Genuine
Value
Organic
Delicious
Fun
Our initial product launch is the fruit of the Baobab tree, due to the availability of amazing tree sourced health products in Mozambique, we don't want a logo that represents only 1 kind of tree as we will launch our next products in 2017 that comes from the Moringa tree. We feel a specific tree logo will limit our reach into the health market.
The products we will be delivering to the world really do encourage living life, improving a persons health on every level. We don't want your average green, yoga, balanced healthy logo; we're looking for a logo to reach all ages, all sexes and people on any levels of fitness. The packing is bold, bright and certainly captures the consumers eye first, so go wild on the logo chaps!
We have decided not to upload any files, we don't want to taint any imagination flow!
Updates
Project Deadline Extended Reason: Hello everybodyThank you for the designs so far. We are still playing with a few ideas. Can you please see if you can come up with a logo, where the hand peace sign is the V in Viva la Vida?Thank you Added Friday, February 5, 2016
Target Market(s)
Anybody, everybody and all bodies. Our products are not only good for you, with the real ability of IMPROVING a persons health, they are delicious too. We will have the following accreditation
Kosher
Halal
Vegan
Vegetarian
Organic
Fare trade
We feel that too often health products seem to target only people who live their life surrounded by those circle of people and that way of living. We want to approach everybody, taking our product doesn't force you to change your lifestyle into some health guru... it is something you can add to your current lifestyle, it allows you to be you as you are, enjoying the benefits the product provides your body. It's for the party animals who need a health boost after a 5 day music festival, it's for the those old folk trying to add a couple more good years to their life, its for those uber healthy people who read every label and take it very seriously, it's for those sport fanatics who HAVE to calculate each item they put into their bodies, it's for those Moms that care about what they put into their little people bellies.
Industry/Entity Type
Health Product
Logo Text
Viva la Vida
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Eye catching
- Bold
- Fun
- Loud
- Energetic
- Healthy
- LIFE
Nice to have
- Use your ideas
Should not have
- Limited target market