• NZ$260

• 51 designs

• 15 designers

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Logo Design Brief

Looking for a logo design that can be optimized for social media as well as website/banner and for future merchandise - t's, water bottles etc. 3 colour logo design portraying hills (pale green), river (blue) and bike on path (sand/earth tone). Like idea of simple tri colour "swoosh" to give feeling of movement/flow - wilderness cycle trail (so outdoor colours) and bike also in keeping with "swoosh" style - with or without person on bike

Target Market(s)

Male & female - aged 35+ - majority 50+ - looking for a "soft adventure" generally professional couples or traveling with friends/other couples - like a bit of adventure, but lots of comforts at the end of the day. Well traveled, educated audience, majority from western Canada, but also Ontario, overseas - Germany, UK, Australia/New Zealand and the USA are our main target areas.

Industry/Entity Type

Tourism

Logo Text

Kettle Valley Railtrail Cycle Tours (emphasis on K V R which is what the trail is known as)

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Papyrus or similar

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• colour, depict outdoors activity and enjoyment - some movement, but relaxing. Must show hills, river and bike on trail.

Nice to have

• Flowing feel - gentle grade on a railtrail appeals to wide audience.

Should not have

• any harsh lines or text, or show difficulty or aggression or "noise" (not complicated)

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Files

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