Logo Design Project

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This customer received 70 logo designs from 24 designers. They chose this logo design from Ronny Bronco as the winning design.
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I need a logo for my new company which I have recently established called Frontline Social Performance. I work in the extractives industry (mining, oil and gas) and the company provides social performance services. Social Performance works hand in hand with environmental management to ensure that large extractives and infrastructure projects are developed, constructed and operated in a way which minimises harm to neighbouring communities and the environment but also facilitates the delivery of projects (on time and within budget). My approach to social performance is three fold: 1) avoid and minimise negative impacts (for example displacement of people, in-migration, inflation, health impacts); 2) leverage the benefits which large projects can bring to communities (such as employment, supply of goods and services); and 3) engage in meaningful and transparent dialogue / consultation with impacted communities and other key stakeholders. I view the social performance discipline as a business enabler and I believe that a strong social performance function is aligned with good business. My business delivers this service with integrity and honesty and moreover with a view to making a material contribution to business, combined with a meaningful and enduring contribution to impacted communities (effected by large scales projects) whether they be located in developed or developing nations.
Target Market(s)
Extractive Industries (miners, oil, gas, large scale infrastructure construction)
Industry/Entity Type
Environment
Logo Text
Frontline Social Performance
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- While the social performance function works very closely with environment, it is not an environmentally focused discipline. Rather, it is focused on the people / human beings which projects impact.