Merry Healthy Website Design

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Web Design Brief

About The Client:
Merry Healthy is a sugar-free foods chain store providing services to Diabetics. They focus on the China domestic market. They describe themselves as being the 3rd space for Diabetics, the space between hospital and the home that help improve the quality of life for people wit Diabetes (see attached infographics).

They regularly hold education and advice events throughout the China. Merry Healthy distribute a wide product range of food that is suitable for diabetic people. Merry Healthy operate as a Franchise, providing business development services and Industry knowledge. They are actively seeking business partnerships at present.


The Brief:
Design a Home page and secondary information page(PSD only no code) that communicates our company services and company philosophy(3rd Space).
The final design should communicate 'Health, Social Responsibility and Professionalism'.
Colour scheme should orientate around Blue and White, see attached logo.

Websites we like:

http://qiao.baidu.com/home/

https://www.alipay.com/

http://open.qq.com/

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Updates

Project Deadline Extended
Reason: Need more designs
Added Friday, July 19, 2013

Project Deadline Extended
Reason: Need more designs
Added Friday, July 19, 2013

Hello all, the client has advised us that he want to display the professional advice service available for diabetic people more so than a food distributor. The client is also hoping to use his website as a marketing platform to attract affiliates and build partnerships as part of Merry Healthy's business expansion strategy.

So can you make the page more corporate, reliable and professional. Use images of experts/doctors interacting with patients and also training/knowledge transfer images.

Thanks

Added Monday, July 22, 2013

Hello all, could you include stock images of both Chinese and Caucasians
Added Tuesday, July 23, 2013

Yeaahhh, Infographics and photos have been uploaded. Feel free to use them in your designs and also as references.

Added Thursday, July 25, 2013

Target Market(s)

The target market is Chinese B2B in the Diabetics industry and Entrepreneurs looking to cooperate with Merry Healthy.

Industry/Entity Type

Education


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • menu navigation with 7-8 sections,
    a full screen background image,
    Social Media icons,
    Logo in top left,
    Site search.
Nice to have
  • The website must be clear and easy to use, less complicated.

    See attached files of some Merry Healthy infographics. Feel free to include elements of these into the design.
Should not have
  • Should not use stock images of people from any other country, the client wants stock images of Chinese people only. Avoid photos showing obesity.

Files
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