FMCG Recruitment Logo Design

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This customer received 140 logo designs from 68 designers. They chose this logo design from lorixart as the winning design.
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Logo Design Brief
FMCG Recruitment is a new recruitment agency specialising in the recruitment of sales and marketing staff in the FMCG (Fast Moving Consumer Goods) industry. This is all the stuff you find in grocery stores like soft drink, processed food and toiletries. Some of these companies will be manufacturers and some will be distributors who just market and sell products.
We require a wordmark logo to use on our website, business cards and collateral. Our primary audiences will be potential candidates looking for sales and marketing jobs, and the FMCG clients looking to fill those roles.
Our parent company is Accord Technical Recruitment (accordrecruitment.co.nz) - feel free to make the logo look somewhat related. The colours used in that logo were orange (R:240, G:122, B:0) and dark charcoal (R:79, G79, B:79). We're open-minded at this stage as to whether we want to see those same colours used, so we'd like to see two versions - one in the original colours, and one in the colours of your choice. We will also require reverse colour ways for use on dark backgrounds and black and white, also with reverse.
Updates
Project Deadline Extended
Reason: Looking for a wider variety ... quite like some of the debossed/engraved style of designs that have come through.
Added Sunday, January 24, 2016
Target Market(s)
FMCG sales and marketing candidates and clients
Industry/Entity Type
Marketing
Logo Text
FMCG Recruitment
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We require a wordmark logo to use on our website, business cards and collateral. Our primary audiences will be potential candidates looking for sales and marketing jobs, and the FMCG clients looking to fill those roles.
- Our parent company is Accord Technical Recruitment (accordrecruitment.co.nz) - feel free to make the logo look somewhat related. The colours used in that logo were orange (R:240, G:122, B:0) and dark charcoal (R:79, G79, B:79). We're open-minded at this stage as to whether we want to see those same colours used, so we'd like to see two versions - one in the original colours, and one in the colours of your choice. We will also require reverse colour ways for use on dark backgrounds and black and white, also with reverse.
Nice to have
- Feel free to experiment with upper/lowercase text
Should not have
- No pictures, colour gradients, icons, emblems etc, just a word mark logo