• £270

• 63 designs

• 12 designers

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Book Cover Design Brief

The Book title is "Practical People Engagement", subtitle: "leading change through the power of relationships."
The book's intended audience is project managers, change managers and anybody involved in leading project-based change, with the central message that project managers need to think beyond managing 'stuff' and attend to the key relationships within and around the change.
I'd like to see designs with plenty of white space, showing the idea of a positive dynamic through conversations.
The back cover can continue a graphic image, but needs to have space for blurbs. See Guy Kawasaki's 'APE' for an example of what I mean.

Target Market(s)

Project Managers, Change Managers, Change Leaders,

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The title ("Practical People Engagement"), the sub-title ("leading change through the power of relationships", and the author's name "Patrick Mayfield".
  Spine
  Back cover.
  The front cover should be clear as an Amazon thumbnail.

Nice to have

• This is book cover for a paperback measuring 5 1/2 " by 7 1/2" as well as the cover design for an ebook. The spine will be roughly 3/4" width.
  Plenty of white space.
  Some sort of graphic conveying dynamism or success through positive conversations or relationships with people.
  Could be a progression from the back cover and spine.
  Conveying fresh approach to a professional problem.
  Some example graphics used in the book are attached to suggest ideas rather than to be used 'as is' in the cover design.
  I'm looking for an image that conveys a simple human approach that breaks through complexity, cost and delay.

Should not have

• Hand shakes. This is a tired metaphor.

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Files

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