ShopperScreen - Retail re-imagined

Want to win a job like this?
This customer received 64 logo designs from 14 designers. They chose this logo design from Davaus as the winning design.
Join for free Find Design JobsLogo Design Brief
We need a logo for a Helsinki-based company named ShopperScreen (Finnish name is "Ostosikkuna"). We help brands engage new customers by transforming under-utilized surfaces into interactive marketing portals. Our flagship product (the ShopperScreen) is an interactive digital signage concept which adds interactivity and multimedia to storefront display windows (see https://www.youtube.com/watch?v=CPd-wKcwsFA).
Current logo design and colour palette can be seen here: www.ostosikkuna.fi. We need a shape that can be used on it's own or along with the text ("ShopperScreen"). Our slogan is "Retail re-imagined", would be great if this could also be incorporated.
We like the blue tones but feel it's a little bland and could "pop" a little more with another bright colour in the mix. You guys have a better eye for this than we do (hopefully :), so suggestions are more than welcome. The design should also work in grayscale.
The logo should be clean and elegant. We want to convey transformation and interactive multimedia.
Our target market is comprised of retailers (from micro to multi-national chains) and advertising companies.
Target Market(s)
Retailers
Advertising companies
Industry/Entity Type
It Company
Logo Text
ShopperScreen
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- We want to stay away from the SS combo in our logpo, as it has some negative connotations :)