Socially conscious ecommerce startup

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This customer received 95 logo designs from 33 designers. They chose this logo design from CHAN GRFX as the winning design.
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My startup is an ecommerce platform selling socially conscious products (produced in good conditions, pay the producers a fair wage, environmentally friendly etc). We work closely with producers and invest in the communities, and aim to provide customers with high-quality, unique products that they can buy with a good conscience.
The logo will be used for brochures, business cards etc and the colours must print well on recycled paper.
The human aspect is very important, our company is also global and works internationally.
The company is named after a small village in the Argentinian mountains, which represents the kind of small producer we aim to help.
The logo should emphasise high-quality, original products with a social purpose. The products themselves do not need to be included, but a feeling of quality should be there.
The logo will be added to many different kinds of products, e.g. bags, accessories, home products. It would be good to have an option with just brown, e.g. that could be imprinted on fake leather as a label.
Updates
Project Deadline Extended Reason: Designcrowd only gives me 1 day to select the winning design and as there were a lot of submissions on the last day I need more time to discuss with my team and make the final selection. Thank you for your patience. Added Friday, January 29, 2016
Target Market(s)
Those who care about socially-conscious products and doing good in the world and who buy things online, e.g. high-income working parents, young professionals
Industry/Entity Type
Startup
Logo Text
Iruya
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Be clean and easily memorable
- Earthy colours, plus a highlight colour
Nice to have
- Human aspect, especially the idea of people helping each other
- Global aspect
- Similar fonts to those in the picture uploaded - especially cursive, more "handwritten" fonts (the word Iruya should still be easy to read and clear). If you try something else and it works then I'm also open to other options.
Should not have
- Colours that don't print well on recycled paper
- Look like an aid organisation