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Project Waffle food truck experiment
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This customer received 57 logo designs from 11 designers. They chose this logo design from Jed as the winning design.
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US$160
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57 designs
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11 designers
Logo Design Brief
Project Waffle is a gourmet food truck experiment serving savory waffle sandwiches in the east tennessee and west carolina Appalachian mts. We have several design ideas floating between partners and want to hand it over to the designers! Our target market is the 18-35 college and young professional crowd but we believe that our wide range of traditional sandwiches with a waffley twist can appeal to just about anyone. The food truck culture is one that is based in community, innovation, and a uniquely fun dinning experience. We need a simple, bold, and multifunctional logo for our truck, business cards, shirts, online presence, etc. that coveys that culture while being recognized from a half a mile away while driving down the road at 45 mph.
Target Market(s)
18-35 college and young professional
Logo Text
PROJECT WAFFLE
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Our original designs incorporated black and neon green...but we're open to suggestions at this point. The one thing we all agree on is that we picture the words Project Waffle like a distressed rubber stamp, like you would see "Top Secret" stamped on a black ops government file.
Should not have
- Cute bubbly nonsense, goofy crap, or busy patterns.