• US$160

• 64 designs

• 25 designers

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Logo Design Brief

I need a logo designed for a company that buys and helps homeowners refinance underwater mortgages in a way that creates equity for them. An underwater mortgage is one where the mortgage balance significantly exceeds the value of the home. We buy the mortgages from hedge funds at a big discount to the home's current market value. This is also a big discount to the mortgage's unpaid balance, so we can write off enough of the unpaid balance to help the homeowner refinance with a third party while still making a profit from the refinancing, which is more than we bought the mortgage for.

Target Market(s)

Investors

Industry/Entity Type

Financial Service

Logo Text

Abbey Road Capital

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must show the consumer-friendly side of the business while signaling to investors that the company is a conservative, serious - even old line - financial company. So any graphics need to be conservative and in a the minimum number of quiet colors. I attach a jpeg that gets the idea across but with is too colorful and not abstract enough. Also, it does not show that we are helping, which needs t be part of the message. Likewise fonts, spacing, etc. need to be conservative. I favor a navy blue for fonts.

Nice to have

• It ideally says what the company is while looking like a card that a Goldman Sachs or a UBS investment banker would have...even if that means making the graphics relatively abstract

Should not have

• bright colors, anything showy or cartoonish.

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Files