• £120

• 40 designs

• 19 designers

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Logo Design Brief

Brand name: Safeguarding Procedures

Purpose of new website being created: To provide updates, information and relevant articles on Safeguarding Procedures.

Brief:
A new logo needs to be created for the new Procedures website. This is a completely new brand. The brand will be in association with Phew, so should have some feature link to the Phew brand (which is currently being updated so please do not refer to our current website for this) – such as using the same text as in the Phew logo (FS Albert family) and following the same simplistic style.
Please refer to other Safeguarding logos when designing – many seem to have an icon form of an individual. This theme should be maintained to keep in line with Safeguarding but the logo should have some differentiating factor so it does not look too much like any other.

See the logos of the following organisations for reference:
Northamptonshire Safeguarding Children Board
Safeguarding Adults in North Yorkshire
Brighton and Hove LSCB
Surrey Safeguarding Adult Board

The colours used need to be suitable for all audiences- young, old, male and female.
Requirements:
We require logos in high res on a white and a coloured background (colours

Target Market(s)

Audience:
1. Safeguarding boards to have a central place to update on any changes they make, as well as to see the safeguarding procedures in place for fellow boards.
2. Professionals from Health, Children’s or Adult’s Services, the community and voluntary members who may have concerns about an individual they want to report, or want to keep track of the procedures systems for when they do encounter someone they have concerns about.

Logo Text

Safeguarding Procedures

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simplistic style in line with other Safeguarding logos

Nice to have

• a similarity with the new Phew branding

Should not have

• Do not have Phew in the name or Phew logo

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