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Project beginning in New Zealand Mortgage Market Requires Hipster, Retro, Brand Identity
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This customer received 86 logo designs from 18 designers. They chose this logo design from logoworld as the winning design.
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A$400
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86 designs
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18 designers
Logo Design Brief
We want a brand and name that instantly states what we are looking to do :
refinance your mortgage & save you money
We require a mortgage refinancing brand that encompasses all of the below goals in a manner that is :
hipster
vintage
confident
simple
fresh
warm
retro
The Brand will be used primarily in D.M and Social Media
good examples of strong brand, look & feel we like would be at the following websites...
http://mortgagesupply.co.nz/
& If you google : "hipster brands" that should give you an idea of what we are looking at for a retro cool feel in the mortgage space.
http://monocle.com/magazine/
(we have not finalized the exact name of the brand yet - & would appreciate your help)
however the most likely is
Logo : Switch
TagLine : The Mortgage Improvement Project
What we do -
"improve your mortgage / save you money"
Our team contacts clients through either D.M, Social Media, or Outbound calling....
Our Brand Print lists the following motto's
To be New Zealand’s leading mortgage improvement service, putting the most money back into the pockets of Kiwis.
No Cost
To be an ongoing Project…..Every year we want to put the most dollars back into the pockets of New Zealanders.
NZ’s leading and most talked about (in social media & geographically targeted suburbs) mortgage refinance service.
Updates
Hey Designers
- the outline should now be very specific and clear around the look & feel & I will not make any further adjustments.
Added Friday, July 12, 2013
Project Deadline Extended
Reason: Final decision to be made Tuesday 23rd July, to allow for final work on designs
Added Saturday, July 20, 2013
Target Market(s)
New Zealander's who have a home loan
Industry/Entity Type
Media
Logo Text
"The Mortgage Improvement Project" - "Switch" Or other Suggestions Please
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- high quality usable Jpegs for facebook and D.M mailers
- the name in the logo or tagline
- inform the client that we improve mortgages
- must have a hipster feel to it, retro, cool look whilst retaining a professional air
Nice to have
- other wording in the logo possibly outlining the potential saving to clients.
"switch" "move" etc
logo & tagline
Should not have
- the word re finance in the logo
should not have a banking or real estate feel to it.