Redesign logo for online consultancy firm

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This customer received 71 logo designs from 33 designers. They chose this logo design from sliStudios as the winning design.
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VODW, a large marketing and strategy firm in The Netherlands is launching a new digital subbrand named 'VODW Digital'.
The ambition of the new branch to become the authority and first-mover in the market on integrated approaches on digital transformations.
VODW supports businesses in the areas of strategy, marketing and innovation. Enthusiastic, independent and with a professional passion for customer-driven renewal.
The new logo must:
- Include the current VODW logo (a recognized brand in our market)
- The VODW logo may be altered as long as it stays recognizable.
- The word 'Digital' must be added to the current name VODW.
We like to describe our DNA as the following:
1) Involving Customers
2) Fresh Thinking
3) Creating Value
Our clients include large corporates in the financial, telecommunications, energy, retail and public services industries.
Target Market(s)
Our clients include large corporates in the financial, telecommunications, energy and public services industries.
Industry/Entity Type
Marketing
Logo Text
VODW Digital
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The new logo must:
- Include the current VODW logo (a recognized brand in our market)
- The VODW logo may be altered as long as it stays recognizable.
- The word 'Digital' must be added to the current name VODW.
This means that for example coloring of the original logo may be adjusted.