Successful Nursery Expanding Landscape Services - Logo Design + other work

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This customer received 90 logo designs from 31 designers. They chose this logo design from Kreative Fingers as the winning design.
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White River Nursery is a small garden center. We sell both retail and wholesale, specializing in native plants, organic methods and generally having an excellent selection and knowledgeable staff. The plant people generally like us, we know the Latin names of plants and offer excellent customer service.
We are in the process of expanding our landscape division, and are separating it from the nursery operation and need a new logo.
Additionally we are expanding our current location and beginning to carry a wide variety of stone products for landscape use. Products include large decorative boulders, native stone for garden walls, and flagstone for patio construction. The stone products are in addition to the mulches, soil amendments and decorative gravels we already sell.
We are looking for a logo "White River Rocks - A Landscape and Supply Company" that will appeal to both residential landscape customers as well as other landscape professionals and stone masons who would be interested in our products.
We have a current logo (see attached) for the nursery.
We would like to incorporate our colors to create an overall brand image for our area.
Colors:
Teal - main color, T shirts, etc RGB 71-107-103
Off-white, background, logo on t shirts RGB 228-223-216
Brownish, Accent - other RGB 113-100-83
Check out our website: whiterivernursery.com and our facebook page for more info.
WHAT WE NEED: First logo, then a series of postcards (8) for direct mail to potential retail customers for landscape services.
Current work is for Logo only.
We would prefer to work with one individual and build a long term relationship.
I am open to suggestions and welcome questions.
Target Market(s)
Retail clients. Need a print version which might be longer/more involved that the logo version used for t shirts or signs.
Industry/Entity Type
Landscaping
Logo Text
White River Rocks - A Landscape and Supply Company (???)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo with text?
- Looking for cool ideas.
- If I knew what I wanted I'd draw it myself.
- Simple and recognizable, don't want people to have to think to hard.
- Email if you have questions.
Nice to have
- Colors, recognizable from a distance.
- Mildly quirky is OK, maybe if in good taste.
Should not have
- I'll know it if I see it.