ArchiLAB - Logo for new Architectural Consultancy

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This customer received 170 logo designs from 77 designers. They chose this logo design from kannanprakrithi as the winning design.
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Logo Design Brief
I require a contemporary logo for my new Architectural Consultancy based in the North East of England. We are a forward thinking new Architectural Practice. The company name is 'ArchiLAB' & I'd like a strap line underneath the logo which reads either 'Architecture for a better world' or 'Building a better world'. It really depends on the logo design as to whether capital letters are used at all in the strap line, so I'll leave that up to you. Again, it depends on the logo design which strap line is most suitable proportionally to the 'ArchiLAB' wording. We also have a sister online retail & interior design consultancy company called Interior DNA ltd. Please see our website: www.interiordna.co.uk.The logo for this is attached for your reference as we will require a visual connect between the two. I'm not really too interested in coloured logos so black & white designs will be fine. I've also attached a current letterhead & business card so you can get an idea of where we are currently at in terms of branding.
Target Market(s)
Potential & existing clients interested in our Architectural Design Consultancy
Industry/Entity Type
Architecture
Logo Text
ArchiLAB
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Name: 'ArchiLAB'
- Strap line either: 'Architecture for a better world' or ''Building a better world'
- Black & White - no colour
- Must be contemporary / cutting edge & be simple / refined.
Nice to have
- It would be good if the logo could have some visual connection with our sister company 'Interior DNA Ltd' (Logo is attached)
Should not have
- The logo doesn't necessarily need any kind of pictorial/emblem element. For Interior DNA we use the triangle as you'll see on page tab at the top of the website. Something as simple as this will suffice.
- Please no test tube pictures or medical/nature images. Please remember this is a logo for an Architectural Consultancy.