• US$745

• 137 designs

• 34 designers

---

Advertisement Design Brief

We are a company that distributes hair smoothing products. We are planning an advertising campaign to introduce the product in the local market (product website is amazonkeratin.com).

The advertisement will be displayed on the back of the buses (see details of sizes in attached photos) in Kuwait city. The goal of the advert is to attract customers to try the product and alleviate their fears of safety. We have hired a model to user her pictures for the add (please see dropbox link to raw images below).

The text of the adverts will be on the following (We have not chosen yet):

1) Very effective. Really safe.
2) Really smooth hair. No need to worry.
3) Smooth hair now. Healthy hair for the future.
4) Your hair, back to its health before dying it.
5) Why use blow dry everyday?

In general, we really like Pantene adverts and tresemme.


The advert should also make it clear that this product is licensed by the health authorities in Kuwait. It is one of the very few products that passed the rigorous testing by the health authorities in Kuwait.


I uploaded a banner that we designed in the past to show you what I liked. Please use this as a data point. I am looking for something fresh and completely different. You can take the logo and other things from it.


For this product, we had a model in a photo shoot session. The pictures can be found in this folder.
https://www.dropbox.com/sh/npiqtqslftol4ko/AAANwUVitk4ZB2zJfXzGpGlCa?dl=0

Target Market(s)

Our target market is women generally in the age 18-60. Our goal is to motivate them enough to talk to their salons to use our products.

Industry/Entity Type

Hair

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• 1) Small text as mentioned in the brief
• 2) We have to show the product images
• 3) An indication that the product is approved by Kuwait's Ministry of Health
• 4) Please note that the final design will be translated in Arabic. Please make sure that your design takes into account the right-to-left nature of the Arabic language. Your design can be in English, but have to be designed as right-to-left.

Nice to have

• Text in Arabic:
• 1) صج ينعم. وايد آمن
• 2) شعر ناعم من غير ما تحاتين
• 3) نعومة فورية وصحة دايمة
• 4) صحة شعري رجعت مثل قبل ما أصبغة
• 5) ارتحت من السشوار كل يوم

---

Files

Download all files - 36.2 MB