Hidden Box - a subscription based company - Logo Design.
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This customer received 120 logo designs from 40 designers. They chose this logo design from madeli as the winning design.
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A subscription box company providing unique products from the UK ranging from beauty, health and fitness and food.
We are keen to keep a running theme throughout all of our branding – the use of predominantly black, white and grey for the vast parts of our external packaging and website homepage.
Our thought process behind this is that once opened, the box will reveal strong, vibrant colors along with the wonderful hidden products inside ranging from £3 - £5.
We don’t want the external box to appear lifeless however, as we envisage a smooth, glossy white box with gloss black font/logo – simplistic, smart and elegant, appealing to all ages ranges and easy on the eye. The logo/font must remain black/grey. We may like to see the use of fades on the logo/font to give a "hidden" feel - but don't feel that this is necessary, just an idea.
Target Market(s)
We believe that we will predominantly cater for the 25 – 50’s market. We know this is a large area to cover but we believe we have the correct inventory to achieve this. Our products will vary in all shapes, sizes and uses.
Industry/Entity Type
Fitness
Logo Text
Hidden Box / Hidden (with the use of a box for imagery)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Personality, potentially introduce a quirky icon somewhere in the logo that can represent our brand. Our logo needs to intrigue people as much as the name 'Hidden Box'
Nice to have
- Please try the use of fonts with personality ( Similar to the company "graze"