Logo for large format digital printers

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This customer received 65 logo designs from 27 designers. They chose this logo design from Roger B. as the winning design.
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Logo Design Brief
We need a logo for our new business based in Australia. We are printers that produce large format print products like vinyl banners and flags. For a view of our range of products you can go to aucoloursigns.com.au. This is not our business but it offers similar products.
There are a lot of competitors in this space in Australia but nobody has a nice logo or website. We are after something very contemporary, and clean but with an element of fun.
As we are a printer some kind of colour display could be included and we have made a mascot for the business, although we are undecided as to whether or not we will use it, or it will become part of the logo design. I have included it just in case you want to work with it but do not feel obliged to do so. The winning design will be one that appeals to us and reflects the nature of our business. We are very open to your ideas so you should not feel constrained by anything I have written above.
The logo should comprise the type in a great font and a graphical element. It will be reproduced many times on the things we sell so it needs to look good on all of them.
PLEASE DON'T SUBMIT MULTIPLE DESIGNS - JUST THE ONE THAT YOU THINK IS YOUR BEST
Updates
Project Deadline Extended
Reason: I am extending this project because it is a guaranteed project that someone must win. So far there have been some decent designs but nothing suitable.
Added Tuesday, January 12, 2016
Target Market(s)
Business to business website. Retailers, Builders, Sports Clubs
Industry/Entity Type
Printer
Logo Text
FOCUS BANNERS
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- graphic element
Should not have
- script fonts