Re-marketers of nearly new damaged vehicles

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This customer received 48 logo designs from 17 designers. They chose this logo design from Maximillian Thornton as the winning design.
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We need a logo design for new Company re-marketing nearly new damaged vehicles.
The site is a sealed bid auction site, that may branch out into other car sectors so shouldn't contain a damaged vehicle in the image/design.
*We think a generic car outline would be best for this particular company.*
We see the logo as a prestige one, possibly containing serif text, to convey a well established, professional business.
We have a basic idea of darker grey/black colours with an orange (#e4741f)or white contrast to match a website design.
Updates
Brief has been updated. Please see the *asterisked* information for updates.
Added Saturday, September 17, 2011
Target Market(s)
Adults aged 30+
Industry/Entity Type
Business
Logo Text
Colt Vehicle Management
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We see the logo with the 'Colt' as a main brand that can be adapted to other businesses, and the 'vehicle management' as this particular business (Possibly in a smaller font size)