• US$160

• 188 designs

• 58 designers

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Logo Design Brief

I have a trademark for my company *Health Defense*, and am looking to set
up a clean and distinct logo. At first I am launching a T-Shirt line with
my original motivational one-liners printed along with complimentary artwork. The
logo will at first be conspicuously located on the shirts, but not the
focus until I develop the brand recognition of say Everlast. At that point
my hope is to sell clothing where the logo can stand alone, and also self-improvement products, training logs/journals, etc.Other products will be mostly fitness related, but I am very environmentally minded, so products that
enhance self-sufficiency are a big part of HD future. I want the name to kinda
speak for itself...

Pictured is the logo as it's stood for a decade as I've only trained
athletes, but what I want to do is (basically) have the name stand alone,
and subtly incorporate a graphic, then submit that for a trademark Possibly
something where "HEALTH" ends in H and "DEFENSE" begins with a D they form
HD in the center. If it works properly, later on I can just use the HD, and
people would know just seeing HD would be like the swoosh to Nike.

Also important, the font needs to be easy to reproprint on the
shirts in either a screen or stitch process so that different print
companies don't have to struggle.

Target Market(s)

Self motivated, vitality, self-sufficient people.

Industry/Entity Type

Health And Wellness

Logo Text

HEALTH DEFENSE

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• HEALTHDEFENSE - HEALT(HD)EFENSE (without parentheses, just used here to highlight my idea) - The concept is where the H at the end of HEALTH and the D at the beginning of DEFENSE make a stand-alone HD graphic that is clean, clear, and identifiable (and nothing like Harley Davidson...)

Nice to have

• Makes you just like the look so that it can stand STRONG as a brand on a shirt the way Everlast or Nike do... I did select Serif below, but prefer something that looks more original as long as it it easy for printers to copy on shirts (screen-print, sew...)

Should not have

• NOT TOO "BUSY"

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Files

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