Logo design for the Uber of Dry Cleaning!
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Logo Design Brief
We need a logo design for a new company based out of Montreal called Casiers Drop&Go inc. (in French) and Drop&Go Lockers inc. (in English). We want one logo to represent the company. We offer services of dry cleaning, laundry (wash&fold), minor clothing alterations, parcel delivery and shoe repair/shine through 24/7 secured and connected lockers. All orders are done through our mobile application, with real time sms notification sent when the order is ready to be picked up. The lockers will be placed throughout the downtown area, in condo and office towers, where a high density of busy people converge. Our mission is to create free time for our customers, allowing them to put their time to better use rather than running to the dry cleaner!
Drop off. Live. Pick up.
Updates
Project Deadline Extended Reason: Extension granted. I have attached a few pictures. I need a logo that integrates a hanger. Thanks! Added Thursday, January 14, 2016
Target Market(s)
3 segments are targeted: 1) professionals working in suits daily (lawyers, bankers, investors, etc.) 2) University students in residences/ on campus 3) Busy families with children or young professional for which laundry is more a hassle than anything else
Industry/Entity Type
Dry Cleaning
Logo Text
Drop&Go - Nettoyeurs 24/7 Cleaners
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Fresh, technological and minimalise look; feel the "we care" for your belongings
- The logo needs to look good in black and white... The lockers on which it will be applied are black.
- WEBSITE (in construction): http://shreejans.com.np/dropngo/
Nice to have
- People need to understand the role played by the locker, emphasis should be put on dry cleaning as most revenues will be generated by this specific activity.
- I would also consider something more abstract picture with the name Drop&Go
Should not have
- Busy visuals. Needs to be clean, minimalist.
- It is not a high-end luxurious service. The cost will be the same as any other dry cleaner with excellent added value to the service offer. Therefore, the logo should not feel as a pricy service...