Logo design for luxury jewellery

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This customer received 71 logo designs from 34 designers. They chose this logo design from Alex D as the winning design.
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Logo Design Brief
Need a logo design for a company called Leita. Leita means 'to search for' or 'to seek' in ancient Norse language.
Leita will sell jewellery to women for weddings and special occasions (evening wear) online (www.leita.com.au - website not created yet). Leita will have a bridal section and an evening wear section. The jewellery will be made with the finest materials (including Swarovski crystals) so the logo needs to make you feel special before you want to purchase something special. Leita provides jewellery for special occasions only as the pieces are glamorous, exquisite and rare designs, not something to wear all the time. The logo will also appear on the packaging. The logo needs to scream ‘exquisite, rare beauty, grace yet stylish and modern’.
Target Market(s)
Woman only.
Industry/Entity Type
It Company
Logo Text
Leita
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- No pink in the design.