Boise 4x4 Company Logo / Badge

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This customer received 76 logo designs from 25 designers. They chose this logo design from alexandru gutu as the winning design.
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Logo Design Brief
Create a logo for startup company Boise 4x4. The company is a small machine shop that specializes in modifying and making parts for offroad vehicles such as Jeeps, Ford Broncos, Toyotas, and Polaris Razor UTVs. The company specializes in upgrading older 4x4s to a modern configuration. It also builds custom vehicles.
I am looking for a clear, crisp, clean, and professional logo to put on business cards and marketing collateral.
Target Market(s)
high-end clients and business partners
Industry/Entity Type
Car Manufacturers
Logo Text
Boise 4x4
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- at least 1 abstract graphical element
- at least 2 colors
Nice to have
- Examples of off road vehicle elements include: a large nobby tire, vehicle grill, mountain landscape, gears, shocks, tire tread pattern.
Should not have
- Full vehicles profiles. I am not looking for icons or outlines of vehicles.