comitted - wordmark logo only... "sven's plumbing and gas"

Want to win a job like this?
This customer received 183 logo designs from 28 designers. They chose this logo design from Rakesh Mohan as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
hey guys, i'm currently in the startup phase of my plumbing business. I have the finances to pay for quality work and am not interested in wasting anyone's time or getting something for nothing. "SVEN'S" is the main point, "plumbing" should be slightly smaller and then "and gas" even smaller still. ultimately it is about the font! man with a van use a font that others are not using! if you can create a font that stands out then we can do the minor adjustments later. I've ordered a 7.4m long x 2.6m high mercedes sprinter extra long van in black 2015 model. I plan to use it as a giant billboard for my business. I'm very new to design crowd so would like to start with the simple "sven's plumbing and gas pty ltd" logo and then will eventually get someone to do the whole van design with 1300 numbers etc which would obviously cost me more... my aim is for the black van to stand out with it's big white block letters. There is a company called "man with a van" in melbourne who do a white van with black writing (opposite of what i'm looking for) that just seems to stick in my mind so if having a quick look at that helps, feel free to give it a google. (however i am not looking for a copy of this, just using it as an example). I'm looking for the word mark logo that stands out the most and is the most professional looking.. maybe slightly more tailored than man with a van but you get the idea.. there will be more work from here, thanks in advance, sincerely sven : )
Target Market(s)
anyone who see's the van
Industry/Entity Type
Construction
Logo Text
sven's plumbing & gas
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- it's all about the font! the font needs to be different. we can tweak it later but the main thing is that the font needs to be different. i'm thinking black van and white font that stands out. nothing else background must be black, font must be white.. thanks!
Nice to have
- if there is such a thing as a friendly font then i would like that, like man with a van, it is bold yet friendly. stays in the mind.
Should not have
- emblems, more than 1 colour, font that looks like every other plumbing van. the font needs to stand out.. anything else is a distraction from the brand