• C$240

• 18 designs

• 7 designers

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Packaging Design Brief

Objective:
To redesign the product packaging for an iconic hair gel brand "dippity do". Broad base of users, but primarily targeted to males.

Considerations:
Numbering System: dippity do gels follow a numbering system from Level 7-10 + to define gel hold levels. This is important to users.
Product Names : brand uses product names like : Sport, Sport Unscented, Wired, Power, Mega and Extra which are also used in purchase decision. Note: SPORT and SPORT Unscented should be distinguishable.
These numbers and names are both packaging elements we would keep for the consumer to maintain the purchasing cues.

Bottle/Cap : Ideally retain blue bottles and caps, but prepared to accept new ideas. We ask that one color is used for the bottle and cap across the line.
Labels: The creativity would best be served focusing on improving the label design that would appeal to the target group.
Labels must allow for 2 languages English and French without looking too cluttered.

Visit our site www.dippity-do.ca

Target Market(s)

Primarily male, but spans across multiple demographics. Family gel brand see design brief for additional information.

Industry/Entity Type

Hair

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Font styles to use

Other font styles liked:

• leave to designers

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bottle/Cap : Ideally retain blue bottles and caps, but prepared to accept new ideas. We ask that one color is used for the bottle and cap across the line.
• Labels: The creativity would best be served focusing on improving the label design that would appeal to the target group.
• Labels must allow for 2 languages English and French without looking too cluttered.

Nice to have

• New bottle and cap designs using PET plastic bottles. Use translucent colors.

Should not have

• Do not change the dippity do red oval logo .

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Files

Download all files - 2.6 MB