Forrest Beach Estate needs a logo to be designed for the property to be incorporated into advertisin
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This customer received 69 logo designs from 17 designers. They chose this logo design from Outright Group as the winning design.
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Logo Design Brief
Forrest Beach Estate
Brief for logo
• 66 acre property located on Geographe Bay in the south west of western Australia which is a significant tourist area with many tourist attractions. Has a large 5 bedroom 3 bathroom house.
• Used as a horse stud and training facility for horses at the moment.
• The significant house will be leased on a short term holiday stay basis.
• Short term stays may be marketed as Beachside accommodation , Farm stays, Equestrian activities .
• Property has a large quantity of Native Australian animals and birds . Kangaroos, possums, dolphins at beach. The property overlooks the largest black swan breeding lake in western Australia (probably the world as black swans are native to western Australia)
• We may also use property for cattle eventually.
• Looking for a universal logo that can be used for everything from Horse, Agricultural and Holiday Rental Income.
• Due to its multipurpose requirement I was thinking of something like a “ Forrest Beach Coat of Arms” with stylised Horse, Cattle , Swan , Kangaroo, Ocean, Forest as a few ideas.
• Logos need to be smart , elegant , formal not overly intricate as with our farming uses we often have stencils made to spray our name on equipment etc.
I have attached some files of photos from the property as well as some stylised logos that caught my eye but I am open to anything that a designer comes up with.
Updates
Project Deadline Extended
Reason: Sorry Guys
Just got back from Holidays
Will choose a winner shortly
Added Thursday, February 4, 2016
Target Market(s)
Primarily Holiday rental Market and Equestrian Pursuits . Middle Aged with or without children , potentially international visitors to West Australia.
Industry/Entity Type
Property
Logo Text
Forrest Beach Estate
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Stylised elegant logo that can be used for the property for a) rental accommodation advertising b) equestrian business c) farming business
Nice to have
- Something that ties together all the elements in the above brief which was why I had In my mind a coat of arms where there could be different elements to the same logo. But I am also open to any other ideas .
Should not have
- Overly complicated intricate logo .