Three Fold Flyer

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This customer received 39 flyer designs from 5 designers. They chose this flyer design from JCR as the winning design.
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The purpose of this flyer is to provide customers with a quick view of what services we provide. The name of the company if Unforgettable Impressions, we will be uploading our logo later today.
We would like the flyer to tell a story. Our customers should be with us through several of their life experiences, such as engagement, pregnancy, first child, second child, and the experience grows as their children join dance or sports teams, and later on their children will grow and the cycle will continue. We create life casting pieces that forever stay with these people and remind them of a special time and place. Our keepsakes can be displayed in shadow boxes, or mounted on boards and or stone.
We would love for the flyer to reflect a story line, about the moments we are capturing, it should have a emotional connection for people to want to have this special piece created for them. We were thinking that you may even want to connect the pictures and a small paragraph for each of the photos to explain what its about.
Updates
Project Deadline Extended
Reason: Would like to provide more time to designers to create just what we need.
Thank you.
Added Friday, July 05, 2013
The flyer design should concentrate on a successful woman/couple running a business from home. Images of timeless keepsakes is the product. She can stay home with kids and still make an income by providing a creative service.
Hope this helps further in the design.
Added Wednesday, July 10, 2013
Target Market(s)
Emotional piece, that entices people to want to be part of this moment and really hits home. Audience is couples, families, moms, grandmothers and a like. The targeted celebrated moments are Engagement, pregnancy, birth of a child, gifts for Grandmothers, and Parents, celebrating family, ballet students etc. We really like the background of the flyer to be an elegant texture.
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must have a light elegant textured background.
Must be a three fold in landscape layout.
Appealing to families with lots of emotional feel
Nice to have
- The images included here, should be included where possible. The variety being offered must be exhibited.
There should be a flow from the first page on.
Life events such as
- engagement/wedding
-pregnancy
-new born
-christening
-ballerina
-family
Life events: golfers trophy, hockey,
Should not have
- For reference only: Please view the existing website for this service
www.canadianlifecasters.com
We are re-branding under Unforgettable Impressions and want a different feel.
For logo colors, referr to
:the light blue colour is CMYK 41/33/14/0
the dark blue is CMYK 87/67/25/8