Logo Design for new, innovative approach to collections... "the coca cola of collections"
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This customer received 57 logo designs from 28 designers. They chose this logo design from Rizki Alkarim as the winning design.
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The collections industry is known for being stiff, stingy, untrustworthy, and money-hungry. They're known for being ruthless toward their clients, their clients' debtors, and even their own employees.
Kinum is a new brand of services that intends to replace collections altogether and make space for maintaining relationships AND increasing success in collecting dues. Kinum understands that success comes from relationships, and approaches collecting as such. It will include modern software that is easy to use, personalized approaches to collecting that focuses on relationships first, financial services for the debtor in need, and an altogether seamless system to earning back the money that business owners are due.
We do not want to look like any other collections or financial company. We want to be represented by a modern, bold logo that says friendly and relatable, while innovative and fresh. Because we also need to instill trust and stability (we are dealing with client's money), it should strike a balance between stable/reliable and unexpected/fresh.
Target Market(s)
Savvy salespeople, office managers, and business owners (should be gender neutral)
Industry/Entity Type
Financial
Logo Text
kinum
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.