• US$240

• 61 designs

• 20 designers

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Graphic Design Brief

Project: New Label for Egret Wine

Current Label Attached.

Sponsored by: Five Grapes (fivegrapes.com and Bonneau Wines, producer of Egret Wines)

Product Description:

Wine comes in both red (cabernet, zinfandel) and white (Chardonnay, Sauvignon Blanc). It is marketed to restaurants and mid priced retailers including Whole Foods, etc.) Wine is priced between $17 - $20 per bottle. The wine is in the medium price category and is intended for mid market appeal.


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Label Requirements:

• Noticeable among other labels when on a black bottle. White labels are most noticeable but all color choices are an option if the brand stands out and can be easily recognizable from 10 – 12ft.

• Has to appeal to Gen X - younger people. Contemporary. Must appeal to women who buy the majority of wine in the US.

• Has to be presentable at the dinner table...slightly sophisticated.

• Has to connect with the “National Bird of the Audubon Society” Great White Egret

• Bird is most often seen in grassy green pasture/meadows or wading in shallow water. Alone or in group.

• Has to fit on the bottle: Label size: 3 ½” H – 2 ¾” W

• Keep it Simple, lots of empty space

• Could be free form graphic design, illustrations, photos, etc.

• Could be abstract representation providing it connects to Egrets, e.g. stamp of foot which is gold embossed or similar.)

• Label must contain:

o Brand Name: Egret
o Varietal: will vary (Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Zinfandel, etc.)
o Appellation: varies (Sonoma County, Napa Valley, California)
o Vintage: 2010, 2011, etc.

• Variations in label color/design are possible between varietals but brand should be consistent.

Back design must also be included. Example of current back with text is attached.

Industry/Entity Type

Graphic Design

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have relationship with Egret Bird - figuratively or literally
  Has to fit on the bottle: Label size: 3 ½” H – 2 ¾” W
  o Brand Name: Egret
  o Varietal: will vary (Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Zinfandel, etc.)
  o Appellation: varies (Sonoma County, Napa Valley, California)
  o Vintage: 2010, 2011, etc.
  

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Files

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