Logo Design for a Retail Jewellery Store

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This customer received 142 logo designs from 44 designers. They chose this logo design from Alchemist as the winning design.
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Logo Design Brief
We need a logo design for a retail jewellery store.
Our current logo can be seen at www.leediamond.com.sg
Updates
Project Deadline Extended
Added Tuesday, August 13, 2013
Project Deadline Extended
Added Thursday, August 22, 2013
Target Market(s)
Adults, professionals, mid-managers to managers. Likely female, ages between 30- early 50s.
Industry/Entity Type
Retail
Logo Text
Lee Diamond Jewellery "or" Lee Diamond
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Only 1 or maximum, 2 colours.
The logo needs to be shown in black and white format as well.
Should not have
- Do not have any pictures of diamonds, rings, gemstones as part of the logo.