• C$130

• 81 designs

• 17 designers

---

Icon Design Brief

We need a social media icon - Square aspect ratio that works from 200 pixels down to 16 pixels effectively.

Our current word mark is rectangular and we do not have an icon that works at this point.

We've been messing with icon designs for sometime and we can't seem to land on a workable concept. Our overall styling is inspired by sport bike red / orange/ black - performance colours and textures, but our business is all about helping clients build resonance with their target audience.

Our designs incorporate a subtle bowing or bulging out on straight lines to imply growth or accumulation.

We need a simple / modern / functional icon that in some way reflects the idea of enrollment or buy-in.

Our main company colour is Pantone 1525 but we also use Pantone 704, Black and Silver Pantone 8001

Red/ black and Silver are the workable colour palette for this icon.

The icon need to look good in context on social media. You can see that our logo does not really work here.

facebook.com/Accrue-Performance-Marketing-Inc-86208939892/

Target Market(s)

Business Owners

Industry/Entity Type

Marketing

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Must use specified colors in description
• Must be square aspect ratio
• Must reduce down to 16 pixels
• Much have some meaning or connection to the brief
• Needs to look good in context of face book page provided in description.

Nice to have

• Nothing really nice to have

Should not have

• Nothing really - just needs to work.