• £320

• 23 designs

• 3 designers

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Graphic Design Brief

We are updating our brand and need a designer to:

1. Refresh the logo, we want to keep it very similar as it is recognised and trademarked but would like it to be made to look more modern and fresh, using our company colours as listed below. We would also like to add in our tag-line 'everyone can make jewellery' to the bottom and an (R in a circle) registered trademark sign

2. Create a set of 8-12 graphics/vectors/icons that we can use throughout the brand, each available in all colours in our colour pallet (see below). Vectors should be 1-dementional with a single colour on a white background.

Vector images to include:
- Jewellery pliers
- Beaded bracelet or necklace
- Jewellers saw
- Jewellers Hammer
- Gemstone/ diamond
- Jewellers bench peg
- Sewing machine
- Knitting ball

And possibly:
- Earrings
- Dressmakers stand
- Ring/rings
- Micro torch
- Buttons

Some examples of icons/ styles we like are:
http://www.istockphoto.com/stock-illustration-20514659-black-symbols-tailor.php

http://www.istockphoto.com/stock-illustration-11115669-sewing-accessories.php

http://www.istockphoto.com/stock-illustration-19038364-sewing-and-craft-icon-set.php

http://www.istockphoto.com/stock-illustration-22944615-sewing-silhouette-icons.php

http://www.istockphoto.com/stock-illustration-8993535-jeweler-tools-black-and-white-set.php

http://www.istockphoto.com/stock-illustration-13775559-jewelery-icons-minimo-series.php

3. Any generic brand elements relating to the logo and vectors that can be used in stationary, on the website, blog, flyers, posters etc...

All of this will be used to maintain consistency throughout our online and printed material.

Our brand fonts are: Oxygen & calibri (we could add 1-2 more)
Our colours are:

Pink
R-217
G-117
B-179

Green
R-146
G-232
B-223

Purple
R-165
G-67
B-152

Grey
R-163
G-162
B-163

Light purple
R-208
G-139
B-212

Our current website (which we will be updating once the new branding is in place) is: www.londonjewelleryschool.co.uk

Our current logo is: http://www.londonjewelleryschool.co.uk/_webedit/cached-images/1824-198-99-0-0-198-99
You can also see it in the file attached

We will need all final designs in a range of file formats.

If you need any further information please do get in touch.

Target Market(s)

We are a school that teaches people how to make jewellery and crafts
- Our customers are 95% women
- Generally aged between 25-65
- Enjoy crafting, making things, cooking and being creative
- Also professional jewellers wanting to learn new skills
- Our brand is fun, friendly and approachable whist maintaining professional standards of learning.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Updated logo that is very similar and recognisable to our current one. Just slight tweeks to give a more modern feel. We would like the black rim either taken out or replaced with the grey colour. Also possibly add in some of the green (but would need to be subtile)
  - Set of graphics - THESE MUST BE ON A WHITE BACKGROUND. Also not too formal, our brand has a friendly and approachable feel
  - Clear brand themes we can use

Should not have

• Completely different logo to our current one.
  Vectors in a box - they should be free standing on a white background

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Files