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Financial products marketplace to deliver liquidity needs logo design
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This customer received 83 logo designs from 25 designers. They chose this logo design from Esolbiz as the winning design.
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A$260
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83 designs
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25 designers
Logo Design Brief
We need a new logo design for a fintech start-up based in Sydney, Australia called PrimaryMarkets.com. It was named PrimaryMarket (no 's') but we changed it recently as we moved from a .com.au domain address to a .com address. We term it the "eBay for unlisted financial securities and investments" - not the coolest of taglines... It is a platform that creates 'healthy' markets for the trading of typically illiquid financial securities and investments and delivers liquidity to its Members (marketplaces/exchanges such as NASDAQ, FTSE & NYSE are for listed financial securities and investments - and we don't trade in these). It is a marketplace that brings together a larger audience of Sellers and Buyers to generate greater liquidity for the various unlisted financial securities and investment markets. We also use another tagline - "delivering liquidity'. We want a design that communicates a platform that delivers liquidity through successful transactions. Have attached the old logo.
Target Market(s)
45-80 year old sophisticated / professional investors. Very knowledgeable in financial markets and expect 100% integrity.
Industry/Entity Type
Finance
Logo Text
PrimaryMarkets.com
Logo styles of interest
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Perhaps the tagline 'delivering liquidity' somehow added to logo
