Logo needed for ScoreTheGear.com

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This customer received 23 logo designs from 12 designers. They chose this logo design from SPLATmedia as the winning design.

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Logo Design Brief

We need a logo design for a startup Sports Equipment online retailer. The site is intended to offer a new channel for consumers to buy deeply discounted Sports Gear. We will offer a variety of Sports, so design could be focused on any one-sport, a variety, or could be more general. If you choose to focus on one sport, ice hockey would be good as equipment costs are quite prolific in that sport.

The winning design should feel like a new/modern concept which is masculine and which evokes the excitement of getting a new piece of sports equipment or preparing to take the ice/field/court for a big game.

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Updates

Just so you all know, "gear" is a slang term for sporting equipment ...so it's not like a gear in a machine.  Thanks!
Added Thursday, September 08, 2011

Project Deadline Extended
Reason: I have two great designs which are hockey-focused, but I'm worried that this may narrow my target audience too much. Looking for a strong sporty submission that is not just hockey. Sorry for the change from original thoughts. Thanks to all who have submitted so far!
Added Saturday, September 17, 2011

Target Market(s)

12-30 year old male athletes

Industry/Entity Type

Court

Logo Text

ScoreTheGear or ScoreTheGear.com or STG


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
1st place
US$175
2nd place
US$25
Total
US$200

Project Deadline
21 Sep 2011 04:35:12 UTC
Language