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Ad Design for Hong Kong’s Most Popular Hostel
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This customer received 38 advertisement designs from 16 designers. They chose this advertisement design from Simon Hon as the winning design.
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US$160
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38 designs
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16 designers
Advertisement Design Brief
THE COMPANY:
Yesinn was found by a passionate traveler in 2005. We aim to provide the most valuable, relaxing, and comfortable environment for backpackers and travelers. Yesinn currently operates in four locations in Hong Kong: Causeway Bay, Fortress Hill, Yau Ma Tei, and Tai Kok Tsui. (Please disregard the Philippines location on the website)
THE AD:
We are looking for a new design for our print advertisement which will be sent to hostels mainly in China (possibly other countries in Asia as well) for display. The purpose is to attract backpackers/travelers to select Yesinn as their accommodation of choice in Hong Kong.
We are looking for designs that are: eye-catching on a wall of posters, youthful, non-wordy, simple, and uses images of our room/facilities in creative ways. We do not want traditional, typical hotel-like advertisement designs.
Good luck and thank you in advance!
Updates
Project Deadline Extended Reason: We would like to allow more time to maximize the number of possible choices. Some general feedback:- Please change the font of “Yesinn/Yesinn Hostel” to Staccato222 BT (file uploaded)- Highly preferred if the award recognitions are included somewhere- If you use any stock images, make sure they relate to backpacking/traveling, as opposed to Hong Kong as a tourist destination- The Chinese translations are a must for the company name, the four locations, and the award recognitions Added Tuesday, December 22, 2015
Target Market(s)
Backpackers, travelers
Industry/Entity Type
Hospitality
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Ad must be/have:
- • A3 size
- • Company name in English and Chinese (Yesinn Hostel / 悅思客棧)
- • Yesinn Logo (file below)
- • Images of our rooms and facilities (or used in some way)
- o Dropbox link: http://bit.ly/1RbCDzy
- • The four locations in English and Chinese
- o Causeway Bay (銅鑼灣)
- o Fortress Hill (炮臺山)
- o Yau Ma Tei (油麻地)
- o Tai Kok Tsui (大角咀)
- • QR code (file below)
- • Website (www.yesinn.com)
- • Able to tell the country is Hong Kong
- **Any major words/phrases/sentences used must be in English and Traditional Chinese. If unsure if something needs to be translated or how to be translated, please inquire via email.
Nice to have
- • Award recognitions (not a must if they do not fit)
- o “Most Popular Hostel in Hong Kong” by HostelWorld in
- 2012 & 2014 (香港最受歡迎獎)
- o “Certificate of Excellence” by TripAdvisor in 2014 (卓越獎)
Should not have
- Ad should not be/have:
- • Address or telephone numbers
- • Prices
- • Images of cliché Hong Kong skyline, tourist attractions,
- etc. (focus is not about Hong Kong)
- • Overly wordy
