• €150

• 70 designs

• 8 designers

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Logo Design Brief

WHAT IS IT?
- Second hand sale or swap events for clothing and accessories.

- reCHIClage aims to be « pleasure to shop, easy to sell »:

On the client side, the objective is provide the customer of second hand items (clothing and accessories mainly, but in the future could also be furniture/art) with a real moment of « enjoyable shopping experience ». How? Combining and attractive environment/merchandising, style advice, items in perfect state, surprises/innovation with a good relation price-quality (in Switzerland, where the events take place, everything is just too expensive, normally twice as much as in the neighbour countries)

As for the sellers (people who sell their own items through reCHIClage), they get better money for it (between 50% and 65% of the selling price while swiss second hand shops usually give 30% to 45%). Also, the process is simple and transparent: items are collected some weeks before the event, payments are made within 2 weeks after the event via bank transfer.
In addition to the « sustainable » side of the business, reCHIClage events are a networking platform for young entrepreneurs and creative people working in fashion/art/design, as they will have their own space at every event.
Of course, unsold items are given, with their owners agreement, to charity organizations.

WHAT THE LOGO SHOULD "SAY"
The most important thing is that people understand we are talking about clothing
We would also like to reflect the « eternal chic » (chic is an attitude), creativity, and trendiness
The inspiration of the name comes from the famous second hand market in Paris « Les Puces de St Ouen ».
The service inspiration comes from the « ventes privées » (private sales) that fashion brands organize in France.

The main logo is reCHIClage, but we would like to see written also (smaller, like a second title or description) "second hand LAB" as we really aspire to become a lab of ideas for a more sustainable fashion.

have a look at:
some pics of the first 2 events here:
PRESENTATION EVENT: http://carolinacarusoblog.com/?p=1779
PRIVATE SALE: http://carolinacarusoblog.com/?p=2131

i will attach some images that inspire me

Industry/Entity Type

Clothing

Logo Text

reCHIClage (second hand LAB)

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Logo styles of interest

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Look and feel

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