BADER Logo Design

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This customer received 369 logo designs from 95 designers. They chose this logo design from .tau. as the winning design.
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Logo Design Brief
Design for a logo for a company with the brand-name "BADER".
The BADER company portfolio is divided in 4 sections.
1. "MOTORGERÄTE" - has an assortment from chainsaws to grass cutters / lawn mowers and other tools
2. "QUADSPORT" - holds a wide range of quad-bikes & atvs
3. "2-RAD" - stands for scooter / light motorcycle distribution
4. "E-MOBILITY- offers E-Bikes
The first part of the logo is a picture-logo (without the word "Bader") which works standalone representing the brand "BADER" alltogether.
Second is to have the picture-logo in combination with the "BADER" Word (in capitals or lower case is valid) with each of the business sections named above.
For example : "BADER -MOTORGERÄTE" or "BADER -QUADSPORT" and so on. You are free to use any kind of "-" "/" whatever and any font, as long as it is refering to technical equipment.. so no flourishings fonts.
The words need to use a Font so we can always add new sections by just using the font.
Updates
Project Deadline Extended
Reason: Unfortunately the client had to reschedule the upcoming meeting.
Sorry for the inconvenience.
Have a great day!
Added Monday, July 08, 2013
Project Deadline Extended
Added Tuesday, August 20, 2013
Project Deadline Extended
Added Monday, October 14, 2013
Hi everyone,
Added Monday, October 14, 2013
Target Market(s)
Endconsumers
Industry/Entity Type
Business
Logo Text
BADER and Subsection (see above) - no Slogan needed
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please use the company-colors (also given in the previous logo):
blue #312783
green #009640
You may use slight variations of the colour but should stay with blue and green.
You can change the Font.
Don't reuse anything but the words from the current Logo.
Must-Have:
Standalone Symbol (flat - now shadows - no 3D-effect)
Symbol with "BADER"
Symbol with "BADER" with Subsection i.e. "MOTORGERÄTE"
official Colors (light variations are ok)
Font for the Words