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Logo for a music events/promotions company in the UK
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This customer received 105 logo designs from 23 designers. They chose this logo design from REX as the winning design.
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£200
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105 designs
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23 designers
Logo Design Brief
Logo for an existing music events/promotions company in the UK who make it easier to see your favourite artists/dj's perform in a fun club setting giving a more rounded experience/night and without the big cost of a concert.
PhatNights is in the process of rebranding and relaunching a new website - currently under construction. The logo will be used there and extensively in promotional material and media (flyers, magazines, etc.) as well as on corporate literature and eventually on promotional merchandise (i.e pens etc)
'PhatNights' is a rapidly expanding entertainment brand who have already brought together many notable events with the cream of international and national urban music talent including the likes of Beyonce, Ne-Yo, Sean Paul, Dizee Rascaland N Dubz. Events include concerts, afterparties,
regular club nights and student club nights. These are often run these in partnership with big UK media brands as co-branded nights.
The consistent delivery of live performances from big industry names and upcoming artists at all level of events is PhatNights unique selling point.
The logo should appeal to a young eclectic and culture conscious generation whilst being corporate friendly. It must be clear and clean as it will be competing with alot of other 'noise' on flyers/magazines etc
Think Urban Ministry of Sound.
Updates
Hi All! Thank you so much for your designs so far, i have updated the design brief as we felt that the previous one may have had too much emphasis on our student nights. Although our student nights are very much important to us, we would like a logo that reflects the company as a whole, and our unique ability to deliver top artists to our venues, as well as our higher profile events. The logo should only hint at 'urban' music as our nights are diversifying. I look forward to seeing what you come up with! Thanks again!
Hi All! A number of you have mentioned that their ideas/inspiration have come from our existing website. Please do not let that be the case as this website is VERY MUCH OUT OF DATE and does not do justice or communicate what the brand has achieved at all!! Alot of money has gone into a new website which will be very much more capable/functional than the existing one and all that is now needed is a fabulous logo to inspire the site design! I am very interested in a deep/midnight purple (almost black) and a strong , deep pink as a second colour if needed. This is not a definite criterea and if anyone has a strong idea for a design with different colours then please submit! Black on its own is also always very effective and strong. I look forward to seeing more of your designs!
Thank you all for your PHAT designs! We would like to emphasise more on the pictoral/wordmark combination, as these are more memorable and give us the possibility to only use the symbol part of the logo in areas where the text is too busy. We particularly like the subtle and abstract designs as these are simple and stylish. The deadline has been extended and we really do hope to see a few more of these! Thank you again!
Target Market(s)
Club goers and urban music lovers and students aged 16 to 40 based in London and the UK who love seeing their favourite artists in the flesh, watch them perform and rub shoulders with them and those who aspire to the lifestyle of the rich and famous urban music artists and look to reflect their style (Kanye West). Think the Urban 'Ministry of Sound'!
Industry/Entity Type
Events
Logo Text
PhatNights
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Requirements
Must have
- 'PhatNights' as one word with no spaces. There are sub branded nights that are called 'Phat Thursdays', 'Phat Fridays' etc. So the logo and the 'Phat' part needs to be flexible in that way. Also please keep in mind that the logo will be used extensively on promotional flyers and in the press so needs to stand out and be memorable as it will be competing with many other often 'noisy' images. A wordmark/pictoral combination would be ideal so as to use each/both as appropriate. Please use one to two colours maximum and a black/greyscale version and be creative!! (we like deep midnight purple which is almost black and deep pink as these are very much 'night' colours) You could end up seeing your logo design on MTV!!