Creating a logo for a company advertising achievements

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This customer received 77 logo designs from 35 designers. They chose this logo design from artdech_1 as the winning design.
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Create a logo that could be adaptable to other media in the future.
atmosphere: square, modern but simple, legible, not too much shapes -> more textual
colors choice: burgundy gray, red, , black
Name of logo : Palmar (main information) + Concept Sàrl (2nd information)
The logo has to be simple, mainly wordmark logo but some propositions with pictorial/combination logo to try.
Target Market(s)
advertising achievements, graphic design, billboards, work clothes, publicity, strategic advice, installation and construction panels, custom clothing
Industry/Entity Type
It Company
Logo Text
Palmar Concept Sàrl
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- legible when it's small or big
Nice to have
- Maybe a little pictorial symbol but not too big. Legible, more square than round, modern but really simple, not too much shapes -> more textual.
Should not have
- illegible letters