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Logo Design for New Luxury Beauty Brand!
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This customer received 103 logo designs from 30 designers. They chose this logo design from Little Sofi as the winning design.
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US$160
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103 designs
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30 designers
Logo Design Brief
Africa Miranda, TV personality, actress and beauty brand ambassador is developing a new line of beauty and skin care products.
Develop a logo that showcases the luxury, beauty and glamour of the Beauty by Africa Miranda brand. The logo will be featured on multiple print, digital and packaging platforms. Logo will be used alone and with promotional strategies (i.e. hair care packaging, social media, websites, imprinted giveaways and merchandise, personal appearances, portfolio/resume, etc.). Passions include travel adventures, and delivering inspiration to empower women. www.africamiranda.com
Updates
Project Deadline Extended
Reason: Designers, thank you for your creative logo concepts. We are extending the deadline to get more feedback from our colleagues to be sure we select the logo that best fits our branding strategy.
Added Tuesday, April 12, 2016
Target Market(s)
• Primarily women: 90%
• Ages 18-39
• 70% African American
• 10 % Hispanic
• 20% White
Heavy social media engagement interested in:
• Positive life inspirations
• Beauty and fashion trends and tips
• Travel to adventurous/exotic places worldwide
• Entertainment
Industry/Entity Type
Hair And Beauty
Logo Text
beauty by Africa Miranda
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- font resembling paintbrush stroke with slightly feathered edges
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Adaptable for a variety of uses from small packaging to large back-drops (i.e. step and repeat) at an event.
- An icon of Africa Miranda's initials [AM] should be created as part of the logo [upper case, no punctuation) This icon will be featured as part of the logo as well as stand alone. (Louis Vuitton LV is an example)
- Logo should be very simple, clean and elegant (see uploaded photo of Arade')
- Colors: Gold and black.
- The logo must also be effective in black and white.
Nice to have
- Prefer to have a style that can be featured in promotion statements such as "I AM empowered" as well as on packaging, signage, internet, etc.
Should not have
- Africa is African American but her audience is multi-racial, so no heavy references to African-Americans or the continent of Africa.
