• C$210

• 137 designs

• 30 designers

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Logo Design Brief

I'm a long time web application developer (freelance) that is now incorporating. I'm therefore taking the opportunity to rebrand and the next step is the logo. For the past 13+ years I've been doing business as "Ovalsquare" (see ovalsquare.com - tired of 95% of people not understanding my email address the first time through) with a tag line of "creativity, passion, purpose" (and a logo with incorrect kerning ;-), but will be re-branding as Tulbox, Inc. with a possible tag line of "Web Stuff Built Right." Domain is tulbox.com.

I'm happy enough to continue with my previous logo colour (hex #993300) which will help provide continuity for the benefit of my current clients, but am open to other options and ideas. Additionally, I'm happy to see possibly cliched "toolbox" type imagery, but if something more out-of-the-box works, that would be even better.

Because of the misspelling of "tulbox", easy readability of the logo is very important (so as to not mistakenly think it's "toolbox"). Something like a nice sans-serif font like Oswald would do the trick (particularly with "tulbox" spelt all lowercase).

Here's a blurb about me followed by a third-person bio I've used in the past:

When it comes to building stuff for the Web, technical and creative skills must converge with purpose in order to create outstanding results. My work shows my technical skills while demonstrating my creativity, passion, and purpose.

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Ted is a geek. Ted loves people. His beautiful and long-suffering wife wishes he would desist from wearing his favourite shirts (http://www.cafepress.com/nucleartacos.26721820, http://www.thinkgeek.com/product/5d6a/) in public. Their three intensely wonderful kids provide hourly fodder for laughs...with a few tears in there to balance things out. They now live in Langley with no dogs, no cats, and no hamsters - much to their oldest's chagrin. They're considering a fish. A small one.

Ted grew up in Vancouver next to Granville Island - one of the most beautiful places in the world. Immediately following highschool, Ted spent three years in Hong Kong with St. Stephen's Society, a Christian organization that works with the poor and marginalized, including helping heroin addicts through withdrawal and the recovery process afterwards. During this time Ted picked up a bunch of Cantonese and discovered a deep aversion for Chicken's feet. Oh, and that it is indeed possible to reach a state of exhaustion in which you can fall asleep while walking - albeit, only briefly (fall asleep while walking that is, not exhaustion).

Ted spent many years at the Chinese University of Hong Kong and the University of the Fraser Valley. Officially, that should mean he can communikate somewut. During his time at the latter, he discovered developing for the internets and he was hooked, starting to do design and development while churning out history and communications papers (major in history). He followed this up with a postgrad Applied Information Technology diploma from ITI. All in all he's got 10 plus years of thankfulness that the internet came along because otherwise he'd need to get a real job instead of spending all his time on his "hobby".

Coming from a family of artists, missionaries, teachers, and entrepreneurs, he loves that Web applications demand creativity, collaboration, and artistry intermixed with technical logic and stuff. He gets to build big wonderful things to solve real world problems - and make them pretty at the same time. An artistic geek's dream.

Industry/Entity Type

Internet

Logo Text

Tulbox or Tulbox, Inc. (case sensitivity depending on design). Tag line of "Web Stuff Built Right" if it works (again case-sensitivity to fit the design).

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See description.

Nice to have

• May or may not have symbolic element in addition to type. May or may not have included tag line (probably prefer with).

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