• US$200

• 85 designs

• 32 designers

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Logo Design Brief

Logo is for a CrossFit gym and will be used on all branding, merchandise, and designs. Gym owners are bold, edgy, and probably more branding and aesthetically conscientious than most "garage" style CrossFit gyms (CrossFit video: http://www.youtube.com/watch?v=mlVrkiCoKkg).

This is my inspiration/branding Pinterest page: http://pinterest.com/zirksd/branding-board/

Please use the uploaded logo examples as your guide. Here are the specific aspects of these logos that I like:
- Fuel Logo: classic and bold design.
- Local Coffee Logo: scripted logo with secondary "coffee" in different font, as well as the hash marks to give the logo depth.
- Raen Logo: Script sytle, clean and bold.


Colors:
- Black (sometimes a grey may be substituted)
- Aqua/Mint (between 5DFCD5 and 8CFFE6)

*will most likely use the logo in the black version, but may include the aqua for specific marketing*

I will consider hiring the winning designer for more branding work.

Target Market(s)

Teens to adults; mainly 21-35

Industry/Entity Type

Gym

Logo Text

Fathom CrossFit

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be:
  - Bold
  - Distinctive
  
  Words on the Logo:
  - "Fathom" should be the main focal point (gym will be known simply as "Fathom," but sometimes as the full name with CrossFit).
  - "CrossFit" should be smaller, in a different font, or style, and should draw less attention.
  
  Additional words that may be used, but don't need to be:
  - San Diego/SD
  - California/CA/Cali
  
  

Nice to have

• May have aspects of: Vintage, Authentic, Nautical
  

Should not have

• - Cartoonish look
  - Look like clipart
  

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Files

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