1place online software company needs an upgraded logo design

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This customer received 76 logo designs from 34 designers. They chose this logo design from Daniel Caso Design as the winning design.

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Logo Design Brief

1place is an online software company servicing the needs of franchisors and other multi site companies. We provide a cloud solution to bring together a range of systems and assist companies to gather Quality Appraisal information, Customer information, and other key metrics from their sites. This is then presented in a easy to use dashboard, and the customer can drill down to the key information. Our current logo is ok, but we are about to design a new website and want a modern, upgraded look which is fresh and conveys innovation, and quality.

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Updates

Thanks for your input and designs - we are hoping we can nail this one, some designs are close, but we are still wanting to get something a little more outstanding. We have now waived the right for the refund, so the winning design will definitely get paid, and happy to answer any questions about logo look and what elements we are liking.


Combining several elements is really important to us, plus representing being online such as using a cloud is great, and there are some nice looks for that. 

Looking forward to our finished and new design.

Cheers

Ash

Added Monday, June 24, 2013

Project Deadline Extended
Reason: Still exploring several options and the team wants more time to get this right
Added Thursday, June 27, 2013

Target Market(s)

CEOs and General Managers of small to medium businesses that have multiple outlets. Generally 35 - 45 year olds.

Industry/Entity Type

Software

Logo Text

1place "altogether better"


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Must have text - 1place
    Byline - Altogether better

    We are really open to this byline changing as well
Nice to have
  • Combination of different elements representing our software systems combining into one solution.
    The current logo is too angular -and needs to be more smooth.
    Change of colour palette from existing logo to look more modern.

Files
Payments
1st place
A$200
Total
A$200

Project Deadline
08 Jul 2013 08:19:41 UTC
Language

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